TRU ICON™ PERFUME VENDING MACHINES
Turn Empty Space Into Extra Revenue.
Give your guests instant access to premium fragrances while creating a new revenue stream for your venue.
WHY VENUES CHOOSE TRU ICON™:
More Value From Every Visit.
Give your guests something useful, memorable and easy to enjoy — while creating more value from the space you already have.
Create Extra Revenue.
Turn a small amount of unused space into an additional source of income.
Give Guests Something They’ll Actually Use.
A quick way to freshen up with premium fragrances while they’re already at your venue.
Add More. Without More Work.
A new service for your guests without creating another job for your team.
MORE THAN ANOTHER AMENITY
Give Guests Something They’ll Remember.
Create an unexpected moment your guests can enjoy, talk about and associate with your venue.
01
MAKE THEIR VISIT FEEL MORE PREMIUM
Add a thoughtful convenience that makes the overall experience feel more considered.
02
GIVE THEM SOMETHING UNEXPECTED
Offer an experience they probably didn’t expect to find — but will be happy they did.
03
GIVE THEM A REASON TO REMEMBER YOU
Small details can be what separates an ordinary visit from a memorable one.
It’s not just another machine. It’s another reason to remember your venue.
UNIQUE EXPERIENCES WIN.
Sometimes, It’s the Little Extras Guests Remember.
Guests expect the basics. Research suggests that unexpected extras, useful amenities and moments of surprise can help create a stronger overall experience.
100+ HOTELS
Extras Can Help You Stand Out.
Research across more than 100 hotels found that recently added amenities helped explain guest ratings, willingness to pay more and intentions to return — beyond basics like cleanliness, location, rooms, service and value.
The takeaway
Your guests expect the basics. Give them something extra they didn’t expect.
Dev, Hamilton & Rust — Hospitality amenity research, Tourism Economics.
22 STUDIES · 141 EFFECTS
Surprise Can Create Delight.
A hospitality meta-analysis found that surprise and positive experiences are important drivers of customer delight — which was associated with satisfaction, loyalty and future behaviour.
The takeaway
Finding premium fragrance exactly when a guest wants to freshen up can become a small, unexpected positive moment.
Customer delight in hospitality — systematic review and meta-analysis.
SURPRISE → WORD OF MOUTH
Unexpected Experiences Get Talked About.
Consumer research found that stronger feelings of surprise were associated with people talking more frequently about their experience.
The takeaway
Give guests something they don’t find everywhere — and another reason to talk about your venue.
Derbaix & Vanhamme — Inducing word-of-mouth by eliciting surprise, Journal of Economic Psychology.
Give Them More Than They Expected.
A fragrance before dinner. A refresh after the gym. A finishing touch during a night out. Sometimes the smallest extras are what make a venue feel different.
HOW DOES IT WORK?
They Spray. You Earn.
A simple experience for your guests. An additional revenue stream for your venue.
01
Choose a Fragrance.
Your guest picks the fragrance they want to wear.
02
Tap & Pay.
They pay directly at the machine via coins, bank card or their phone.
03
Spray & Go.
A quick spray and they’re ready to enjoy the rest of their visit.
04
You Earn.
Every purchase creates additional revenue from space you already have.
SIMPLE ECONOMICS:
Charge for It. Or Make It a Guest Perk.
Whether you want an additional revenue stream or simply a better guest experience, the cost per use can be surprisingly small.
100 ML
One standard fragrance bottle
~15 SPRAYS / ML
Average working estimate
~1,500 SPRAYS
From one 100 ml bottle
~500 USES
At 3 sprays per guest
LOW INVENTORY WASTE
Fragrance has a long usable shelf life when stored correctly.
LOW POWER REQUIREMENTS
Designed to operate without the high energy demands of many traditional vending categories.
AUTOMATED
Guests can choose and use the service without requiring a staff member for every transaction.
One Machine. Two Ways to Create Value.
Charge per use and create additional revenue — or make it complimentary and add another convenience to the customer experience.
*Illustrative example only. Calculations assume approximately 15 sprays per ml, 3 sprays per use and a €100 / 100 ml fragrance. Actual spray volume, fragrance cost, selling price, usage and operating expenses vary.
YOUR MACHINE. YOUR SELECTION.
Choose What Your Guests Get to Spray.
Build a fragrance selection that fits your venue, your customers and the experience you want to create.
WESTERN FAVOURITES
Fragrances They Already Know.
Choose recognizable designer and niche fragrances your guests will be excited to see and use.
ASIAN DISCOVERIES
Give Them Something Different.
Offer distinctive fragrances from Chinese and other Asian fragrance houses that are still difficult to find across Europe.
MIX & MATCH
Or Give Them Both.
Combine familiar favourites with new discoveries to create a fragrance selection tailored to your audience.
Not Sure What to Choose?
Tell us about your venue and customers. We’ll help you build a fragrance mix that makes sense for your location.
FULL CONTROL OVER PRICING
Choose your currency and set individual prices for every fragrance. Example: €1 for 3 sprays of one fragrance. €2 for 3 sprays of another.
LET'S BUILD YOUR FRAGRANCE SELECTION TOGETHER.TRU ICON™ Perfume Vending Machines
Your Venue. Your Machine.
Choose a standard TRU ICON design or customize it to match your venue and brand.
TRU ICON STANDARD
OR
CUSTOM-MADE MACHINES
Custom LogoCustom ColoursCustom DesignLanguage & Text
SUPPORT FROM DAY ONE
You’re Not Doing This Alone.
You provide the space. We’ll help with the rest.
From setup and configuration to fragrances, maintenance and ongoing assistance, TRU ICON™ is here to help before, during and after installation.
SETUP & INSTALLATION
We help get your machine ready for your location.
PAYMENTS & PRICING
We help configure currency, spray prices and individual fragrance pricing.
FRAGRANCE SELECTION
We can help choose fragrances suited to your venue, audience and budget.
REFILLS & SUPPLY
Need more fragrance or want something new? We can keep you supplied.
MAINTENANCE & TECHNICAL SUPPORT
If something needs attention, you have someone to contact.
ONGOING ASSISTANCE
Settings, fragrances, pricing or questions — we’re here when you need us.
SETUP ASSISTANCE
TECHNICAL SUPPORT
MAINTENANCE
FRAGRANCE SUPPLY
ONGOING ASSISTANCE
One Partner. From Setup to Everyday Operation.
Whatever stage you’re at, you always know who to contact.
CHOOSE WHAT WORKS FOR YOU
Three Ways to Bring TRU ICON™ to Your Venue.
Own it, rent it or explore a partnership. Choose the model that makes the most sense for your business.
01
PARTNERSHIP.
Grow Together.
For selected venues and opportunities, we can explore a partnership model built around your location and potential.
A flexible way to bring TRU ICON™ to the right locations.
EXPLORE PARTNERSHIP
02
RENT.
Get the Experience. Without the Upfront Purchase.
Bring TRU ICON™ to your venue without purchasing the equipment outright.
A simple way to get started with lower upfront commitment.
ASK ABOUT RENTAL.
03
PURCHASE.
Own It. Run It Your Way.
Purchase your TRU ICON™ machine outright for a permanent fragrance solution at your venue.
Full ownership with the freedom to build around your business.
REQUEST PURCHASE PRICING.LET’S TALK
Let’s Find the Right Setup for Your Venue.
Tell us a little about your business and what you’re looking for. We’ll help you explore the right machine, fragrances and cooperation model for your venue.
✓
NO COMMITMENTStart with a conversation.
✓
TAILORED TO YOUR VENUEWe’ll help find a setup that makes sense for your location.
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ONE POINT OF CONTACTTalk directly with TRU ICON™ throughout the process.