Fresh
Create a clean, welcoming feeling from the moment guests arrive.
Atmosphere, considered
The complete customer experience
Premium scenting for spaces designed to be remembered.
THE PART OF YOUR SPACE YOU CAN'T SEE
Your Business Already Has a Smell.
Every space has its own mix of scents — from cleaning products and furniture to food, people, moisture and the surrounding environment.
The question is: does it create the impression you want?
You carefully control what customers see, hear and experience. Professional scenting gives you control over what they smell, too.
Don't leave your atmosphere to chance.
Control YOUR CUSTOMER EXPERIENCE.
Create an Atmosphere Customers Remember.
Different scents create different impressions. The right fragrance can make your space feel fresher, calmer, more premium or simply more memorable.
Relaxing
Set a calm atmosphere that helps guests slow down and feel comfortable.
Premium
Add another layer of quality to the experience you've already built.
Memorable
Create a distinctive atmosphere guests can associate with your business.
Your space. Your atmosphere. Your scent.
From clean and refreshing to warm, luxurious or relaxing — TRU ICON™ helps you find the fragrance that fits the experience you want to create.
WHY PROFESSIONAL SCENTING?
There's More to Professional Scenting Than Adding Fragrance.
Creating a consistent scent across a commercial space means getting the fragrance, coverage, intensity and system right — and keeping it that way.
THE QUICK FIX
Sprays, Plug-Ins & Temporary Fragrance
Useful when you need a quick refresh, but harder to maintain consistently throughout a commercial space.
- Temporary scent
- Requires repeated use
- Limited coverage
- Less control over intensity
DO IT YOURSELF
Buy a Diffuser & Oils
Commercial scenting equipment can be purchased independently, but choosing and managing the complete setup becomes your responsibility.
- Choose the right system
- Work out coverage & placement
- Find suitable fragrances
- Manage settings & refills
BUILT FOR BUSINESS
COMPLETE SOLUTION
TRU ICON™ Commercial Scenting
Tell us about your space and the atmosphere you want. We'll help you put the complete scenting solution together.
- System matched to your space
- Fragrance selection with you
- Setup, placement & intensity guidance
- Refills & ongoing support
Does Your Space Feel the Way You Intended?
A beautiful space can still feel different depending on what guests smell when they walk in.
Create the Experience You Intended.
- Fresh & welcoming
- Calm & comfortable
- Premium atmosphere
- A more memorable experience
Don't Leave Scent to Chance.
- Stale or musty smells
- Cleaning-product odours
- Food and environmental smells
- An atmosphere that feels ordinary
WE MAKE IT SIMPLE
Professional Scenting. Made Simple.
From choosing the right smell to selecting and setting up the right system, we help you create consistent scent throughout your space.
Tell Us About Your Space
We look at your venue, room size and the atmosphere you want to create.
Choose Your Scent
We help you select scents that fit your business, customers and desired atmosphere.
We Match the Right System
We recommend a professional diffuser based on your space and required coverage.
Set Up & Scent
We help with setup, intensity and scheduling so your system works consistently day after day.
And we stay with you afterwards.
Need a new fragrance, refills, adjustments or help with your system? TRU ICON™ provides ongoing support after setup.
BUILT FOR YOUR BUSINESS
Professional Scenting, Wherever Experience Matters.
Every space is different. We tailor the fragrance, system and scent intensity around your environment and the experience you want to create.
Don't See Your Industry?
If customers spend time in your space, professional scenting may have a place in it. Tell us about your business and we'll help you explore the options.
YOUR SPACE. YOUR SCENT.
Find a Scent That Fits Your Business.
Choose from our collection or tell us the atmosphere you want to create. We'll help you narrow it down to 3–5 scents that fit your space.
EUROPEAN & WESTERN
Familiar. Refined. Timeless.
From clean and modern to warm and luxurious — choose fragrance profiles inspired by premium European and Western scent styles.
ASIAN-INSPIRED
Distinctive. Calm. Unexpected.
Explore fragrance profiles inspired by Asian ingredients and scent traditions — ideal for businesses looking for something less familiar and more distinctive.
TAILORED FOR YOUR SPACE
Not Sure? We'll Help You Choose.
Tell us about your business, customers and the atmosphere you want. We'll recommend 3–5 fragrances for you to choose from.
SMELL IT BEFORE YOU DECIDE
Don't Choose Your Business's Scent From a Screen.
Fragrance is personal. That's why we can help you compare a small selection of suitable scents before deciding what belongs in your space.
DON'T JUST TAKE OUR WORD FOR IT
The Research Speaks for Itself.
Researchers have tested ambient scent in real businesses and controlled environments. Here's what they found.
3–15%
Better Customer Responses
Across hundreds of experimental results, pleasant ambient scent improved how customers evaluated, remembered and responded to environments. FOR YOUR BUSINESS → The right scent can contribute to a better overall customer experience — not simply a better-smelling room.
FOR YOUR BUSINESS The right scent can contribute to a better overall customer experience — not simply a better-smelling room.
Roschk & Hosseinpour · Journal of Marketing · 2020
~3%
Higher Estimated Customer Spending
A major meta-analysis estimated approximately 3% higher customer expenditure under average scenting conditions. FOR YOUR BUSINESS → Even a small change in average spending can become meaningful across hundreds or thousands of customer visits.
FOR YOUR BUSINESS Even a small change in average spending can become meaningful across hundreds or thousands of customer visits.
Roschk & Hosseinpour · Journal of Marketing · 2020
+45.11%
More Money Gambled
In a Las Vegas casino field experiment, 45.11% more money was gambled around slot machines exposed to one tested scent during the experimental weekend compared with the weekends immediately before and after. FOR YOUR BUSINESS → Scent can influence real customer behaviour — but which scent you use matters.
FOR YOUR BUSINESS Scent can influence real customer behaviour — but which scent you use matters.
Hirsch · Psychology & Marketing · 1995
↑ TIME · ↑ SALES
Shoppers Stayed Longer. Sales Increased.
In a real supermarket experiment, an effective ambient scent significantly increased time spent in the store and store-level sales while improving how shoppers evaluated the store. FOR YOUR BUSINESS → The environment surrounding your products can influence how customers behave while they're there.
FOR YOUR BUSINESS The environment surrounding your products can influence how customers behave while they're there.
Doucé & Adams · Journal of Retailing and Consumer Services
↑ SATISFACTION → ↑ RETURN INTENT
Scent Became Part of the Spa Experience
Research involving 392 customers across two spas found ambient scent was positively associated with emotional satisfaction, which was positively associated with intention to return. FOR YOUR BUSINESS → Scent can contribute to how guests emotionally experience your spa — and satisfaction is connected to whether they want to return.
FOR YOUR BUSINESS Scent can contribute to how guests emotionally experience your spa — and satisfaction is connected to whether they want to return.
Hoang · 2024
↑ RECALL · ↑ RECOGNITION
Customers Remembered Brands Better
In two experiments, pleasant ambient scent improved participants' recall and recognition of brands compared with unscented conditions. FOR YOUR BUSINESS → Scent can become another sensory cue that helps customers remember your brand and experience.
FOR YOUR BUSINESS Scent can become another sensory cue that helps customers remember your brand and experience.
Morrin & Ratneshwar · Journal of Marketing Research · 2003
But There's a Catch.
Not every scent produces the same result.Research shows that fragrance choice, intensity and suitability for the environment can influence the outcome.
Professional scenting isn't about making your space smell stronger. It's about making it smell right.
That's where TRU ICON™ comes in.
Research findings are based on the cited independent studies and do not guarantee equivalent results in every business or environment.
SYSTEMS FOR EVERY SPACE
A Few of Our Scenting Solutions.
From discreet wall-mounted diffusers to freestanding and large-format scenting systems, our catalogue includes solutions for spaces of different sizes and requirements.
COMPACT & DISCREET
Wall-Mounted Scenting
A discreet solution for spaces where you want professional scenting without the equipment becoming part of the interior.
- Wall-mounted
- Space-saving
- Ideal for defined areas
FLEXIBLE PLACEMENT
Freestanding Scenting
A sleek standalone solution that can be positioned where scent coverage is needed without permanent wall installation.
- Freestanding
- Easy to position
- Minimal footprint
SCENT + DIGITAL DISPLAY
Large-Format Scenting & Display
Combine professional scenting with a large digital display — ideal for entrances, lobbies, retail environments and other high-visibility areas.
- 43" digital display
- Professional scenting
- Built for high-visibility spaces
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These Are Just a Few Examples.
Our wider catalogue includes scenting systems for different room sizes, layouts and installation requirements. Tell us about your space and we'll help you find the right solution.
REQUEST THE FULL CATALOGUECONTACT US FOR A RECOMMENDATION →Your System. Your Way.
MORE THAN A DIFFUSER
We Help With the Whole Setup.
From choosing the right system and fragrance to setup, refills and ongoing support, TRU ICON™ helps make commercial scenting simple.
System Recommendation
We help choose the right diffuser based on your business, space and required coverage.
Fragrance Selection
Choose from our collection or let us recommend scents based on the atmosphere you want to create.
Setup & Placement
We help determine where the system should be placed and how it should operate in your space.
Intensity & Scheduling
We help configure scent strength and operating times for a consistent experience.
Fragrance Refills
Keep your system running with suitable fragrance oils and refill options.
Ongoing Support
Need help with settings, fragrances or your system? We're available after setup too.
Multiple Locations
We can help create a consistent scenting setup across more than one location.
Flexible Fragrance Options
Change scents, explore new profiles or adapt your fragrance selection as your needs evolve.
You Focus on Your Business. We'll Help With the Scenting.
Tell us what you want your space to feel like and we'll help you work out the rest.
Tell Us About Your Space.
You don't need to know which diffuser or fragrance you need. Tell us a little about your business and what you want to create, and we'll help you work it out.