Terms of service

TERMS OF SERVICE

Last Updated: September 11, 2026

Welcome to TRU ICON™.

These Terms of Service ("Terms") govern your use of the TRU ICON™ website, online store and related services, and purchases made directly from TRU ICON™.

TRU ICON™ provides consumer fragrance products, including fragrance discovery sets and independently decanted fragrances, as well as commercial fragrance solutions including perfume vending machines, commercial scent diffusers, fragrance oils, refills and related services.

Our online store is powered by Shopify.

By accessing our website, placing an order, submitting an enquiry or otherwise using our services, you agree to these Terms to the extent permitted by applicable law.

Please read them carefully before making a purchase.

These Terms should be read together with our:

Privacy Policy
Return & Refund Policy
Shipping Policy

Where you purchase from us as a consumer, nothing in these Terms limits any mandatory rights available to you under applicable Estonian or European Union consumer law.

PART I — ABOUT TRU ICON™

1. About Us

TRU ICON™ is a fragrance experience company offering products and solutions including:

Consumer Fragrance Products

  • fragrance discovery sets;
  • independently decanted fragrances;
  • fragrance samples and atomizers;
  • curated fragrance collections; and
  • related fragrance products.

Commercial Fragrance Solutions

  • perfume vending machines;
  • commercial scent diffusers;
  • fragrance oils and refills;
  • scenting solutions for hotels, spas, gyms, restaurants, casinos, shopping centres, dealerships, retail spaces and other commercial environments;
  • custom fragrance and scenting projects; and
  • related setup, configuration, sourcing, maintenance and support services.

2. Using Our Website

You may use our website for lawful purposes, including browsing TRU ICON™ products, purchasing eligible products and contacting us regarding our consumer or commercial services.

You must not use our website:

  • unlawfully or fraudulently;
  • to interfere with the operation or security of the website;
  • to introduce malicious software or harmful code;
  • to attempt unauthorised access to systems, accounts or data;
  • to scrape, reproduce or commercially exploit our website or content without permission where such restriction is permitted by law;
  • to impersonate another person;
  • to submit false information for fraudulent purposes; or
  • otherwise in a manner that infringes the rights of TRU ICON™ or another person.

We may take reasonable steps to protect our website, customers and business from misuse, fraud and security threats.

Our online store is hosted and powered by Shopify, which provides the ecommerce platform and technical infrastructure that enables TRU ICON™ to offer products and services through this website.

Certain features of the website, including checkout, payment processing, customer accounts and other ecommerce functionality, may be provided or supported by Shopify and its associated services.

Your use of certain Shopify-powered features may also be subject to Shopify's applicable terms and policies.

TRU ICON™ remains the seller of the products and services offered directly by TRU ICON™ through this website. Shopify provides the ecommerce platform and does not itself sell TRU ICON™ products to you.

PART II — TRU ICON™ FRAGRANCE PRODUCTS

3. Our Fragrance Sets

TRU ICON™ offers curated fragrance discovery sets designed to allow customers to experience different fragrances in smaller formats before deciding whether they wish to purchase full-size bottles elsewhere.

Depending on the product, a set may contain a selection of fragrances organised around a particular style, mood, occasion or discovery concept.

Examples may include sets focused on:

  • everyday fragrances;
  • sweeter fragrances;
  • fresh fragrances;
  • evening fragrances;
  • fragrance discovery;
  • signature-scent exploration; or
  • other curated themes.

The specific fragrances, sizes and quantities included in a product are those stated on the relevant product page at the time of purchase, subject to any clearly disclosed variation applicable to that particular product.

4. Independently Decanted Fragrances

Unless explicitly stated otherwise, fragrances sold in TRU ICON™ discovery formats are independently decanted from authentic fragrance products into TRU ICON™ atomizers or other packaging.

TRU ICON™ is an independent fragrance retailer.

Unless expressly stated otherwise, TRU ICON™ is not affiliated with, authorised by, endorsed by, sponsored by or officially connected with the original fragrance brands or manufacturers whose products may be independently decanted and offered through our store.

Brand names and trademarks belonging to third parties are used where necessary to identify the fragrance being offered.

Ownership of those trademarks remains with their respective owners.

5. Authenticity

TRU ICON™ is committed to supplying authentic fragrances.

Where we describe a fragrance as authentic, this means that the fragrance liquid used for our decants is sourced as genuine fragrance rather than intentionally counterfeit fragrance.

Because TRU ICON™ independently decants fragrances into its own atomizers, the TRU ICON™ atomizer and packaging are not original manufacturer bottles or packaging unless explicitly stated otherwise.

The appearance of our decanted product will therefore differ from the manufacturer's retail bottle.

6. Fragrance Is Subjective

Fragrance is inherently subjective.

Descriptions such as:

  • fresh;
  • sweet;
  • seductive;
  • clean;
  • warm;
  • strong;
  • subtle;
  • masculine;
  • feminine;
  • unisex;
  • compliment-getting;
  • suitable for dates;
  • suitable for summer;
  • suitable for evening wear; or
  • similar descriptive terminology

are intended to help communicate the general character, positioning or intended experience of a fragrance.

They are not guarantees that every customer will perceive or experience a fragrance in exactly the same way.

Individual fragrance experience can vary according to factors including:

  • personal perception;
  • skin;
  • application;
  • environment;
  • temperature;
  • humidity;
  • storage;
  • amount applied; and
  • individual preference.

A fragrance smelling different on your skin from how you expected does not by itself mean that the product supplied is incorrect.

7. Longevity, Projection & Compliments

Any statements concerning fragrance longevity, projection, sillage, performance or how noticeable a fragrance may be are general descriptions rather than guaranteed results unless expressly stated otherwise.

Performance can vary considerably between wearers and environments.

Likewise, TRU ICON™ may use terms such as "compliment-getter", "made to get noticed", "magnetic", "seductive" or similar marketing language to describe the general reputation, character or positioning of a fragrance.

These statements do not constitute a guarantee that another person will notice, like or compliment the fragrance.

Personal reactions to fragrance cannot be guaranteed.

8. Product Images

We aim to display our products as accurately as reasonably possible.

However, colours, proportions and appearance may vary slightly depending on:

  • device;
  • screen settings;
  • photography;
  • lighting;
  • packaging updates; and
  • normal production variations.

Where fragrances are independently decanted, product photography showing an original manufacturer's retail bottle may be used to identify or illustrate the fragrance being referenced. Unless clearly stated otherwise, purchasing a TRU ICON™ decant does not mean that you will receive the manufacturer's full retail bottle.

The quantity and format actually being sold will be clearly identified on the relevant product page.

We aim to represent TRU ICON™ products as accurately as reasonably possible. However, colours, proportions and appearance may vary slightly depending on device settings, photography, lighting, packaging updates and normal production variations.

Where fragrances are independently decanted, images of the original manufacturer's fragrance bottle may be displayed for identification and reference purposes. Unless expressly stated otherwise, purchasing a TRU ICON™ decant does not mean that you will receive the manufacturer's original retail bottle or packaging.

TRU ICON™ may also use AI-generated, digitally created or digitally enhanced images on the website for illustrative, decorative, lifestyle or marketing purposes. For example, such imagery may be used to demonstrate a mood, environment, occasion or potential setting in which a TRU ICON™ product could be experienced or used.

Such illustrative imagery is not intended to represent additional products, accessories, venues, people, features or services included with a purchase unless expressly stated on the relevant product page.

Where an AI-generated or illustrative image depicts a TRU ICON™ product, the image should not be relied upon for exact specifications, dimensions, colours, materials, functionality or included components. The written product description, specifications, selected variant and other product information provided on the relevant product page determine what is being offered for sale.

For commercial products such as perfume vending machines and scent diffusers, lifestyle or concept imagery may illustrate how the equipment could look in environments such as hotels, spas, gyms, restaurants, nightclubs or other commercial spaces. Such imagery does not mean that the depicted venue, installation, configuration, branding, fragrances or surrounding items are included in the purchase.

We aim not to use illustrative or AI-generated imagery in a manner that materially misrepresents the essential characteristics of the product being offered.

9. Fragrance Ingredients, Allergies & Sensitivities

Fragrances may contain alcohol, fragrance compounds, essential oils, aroma chemicals and other ingredients that may cause allergic reactions, irritation or sensitivity in certain individuals.

Every person's allergies, sensitivities and medical circumstances are different. TRU ICON™ cannot determine whether a particular fragrance or ingredient is suitable or safe for a specific individual.

Before purchasing, testing or using any fragrance, you are responsible for researching the fragrance and its ingredients and determining whether it contains any ingredient to which you are allergic, sensitive or have previously experienced an adverse reaction.

If you have known allergies, skin sensitivities, respiratory sensitivities or concerns regarding particular fragrance ingredients, you should obtain the relevant ingredient information and, where appropriate, consult a qualified healthcare professional before using the fragrance.

Do not use a fragrance if you know or reasonably suspect that it contains an ingredient to which you are allergic or sensitive. If irritation, discomfort or another adverse reaction occurs, discontinue use and seek appropriate medical advice where necessary.

TRU ICON™ does not provide medical advice and does not represent that any fragrance is hypoallergenic, allergen-free or suitable for every individual unless expressly stated otherwise.

To the maximum extent permitted by applicable law, TRU ICON™ accepts no responsibility for allergic reactions, sensitivities, irritation or other adverse effects resulting from an individual's known or unknown sensitivity to an ingredient contained in a fragrance, where the product supplied was compliant and there was no act or omission for which TRU ICON™ is legally responsible.

Likewise, TRU ICON™ does not agree to reimburse medical expenses, treatment costs, medication costs or other consequential expenses merely because a customer experiences an individual allergic or sensitivity reaction to a fragrance. 

By purchasing or using a fragrance product, you acknowledge that fragrance suitability varies between individuals and that you are responsible for considering your own known allergies and sensitivities before use.

10. Proper Use & Storage of Fragrance Products

Fragrance products should be used for their intended cosmetic purpose.

Unless the relevant product instructions state otherwise:

  • avoid direct contact with eyes;
  • do not ingest fragrance;
  • keep products away from open flame and excessive heat;
  • store products appropriately;
  • keep products securely closed when not in use; and
  • keep products out of reach of young children where appropriate.

Alcohol-based perfume may be flammable. 

PART III — ORDERS & PAYMENTS

11. Placing an Order

Products displayed on our website may be purchased through the checkout process where available.

Before completing your order, you are responsible for checking:

  • the products selected;
  • fragrance set selected;
  • size or variant;
  • quantity;
  • delivery address;
  • billing information; and
  • other information entered during checkout.

Submitting an order creates an obligation to pay where clearly indicated during checkout.

Estonian ecommerce rules require the ordering process to clearly indicate where clicking the final order button creates an obligation to pay.

12. Order Confirmation

After you place an order, you should receive an electronic order confirmation.

The confirmation will generally include relevant information concerning your purchase.

We reserve the right to contact you where additional information is reasonably necessary to process the order.

13. Prices

Prices are displayed in the currency shown on our website.

For consumer sales, displayed prices will include applicable taxes where required by law.

Any additional delivery charges or other applicable charges will be displayed before completion of the purchase where required.

The total amount payable will be shown during checkout.

14. Pricing & Technical Errors

We make reasonable efforts to ensure that product information and prices are accurate.

However, genuine technical, typographical or pricing errors may occasionally occur.

If an obvious pricing or technical error occurs, we may contact you and, where legally permitted, cancel or correct the affected transaction.

Where payment has already been collected for an order that is lawfully cancelled, the applicable amount will be refunded.

Estonian TTJA guidance recognises that an online seller may cancel where the displayed price clearly does not correspond to the product's actual value, provided the seller can demonstrate that an error occurred.

15. Payment

Available payment methods are displayed during checkout.

Payments may be processed by Shopify Payments or other third-party payment providers.

By submitting payment information, you confirm that you are authorised to use the selected payment method.

Payment processing may also be subject to the terms and privacy policies of the relevant payment provider.

16. Fraudulent Orders

We reserve the right, where legally permitted, to cancel, hold or investigate an order where we reasonably suspect:

  • payment fraud;
  • identity misuse;
  • unauthorised payment activity;
  • abusive purchasing activity;
  • fraudulent refund or return activity; or
  • another unlawful transaction.

We may request reasonable additional information necessary to verify an order.

Nothing in this section permits TRU ICON™ to arbitrarily cancel valid consumer orders contrary to applicable law.

PART IV — SHIPPING

17. Delivery

Available delivery options, estimated delivery times and applicable shipping costs will be displayed on our website or during checkout.

Delivery estimates are estimates rather than guaranteed delivery dates unless expressly agreed otherwise.

We will fulfil consumer orders within the period required by applicable law or another period specifically agreed with you. Estonian guidance states that, unless otherwise agreed, an online order should generally be fulfilled within 30 days.

More detailed information is available in our Shipping Policy.

18. Delivery Information

You are responsible for providing accurate delivery information.

Please check your:

  • recipient name;
  • street address;
  • apartment/unit information;
  • postal code;
  • telephone number; and
  • other required delivery information

before submitting your order.

If you notice an error, contact us as soon as possible.

We cannot guarantee that an address can be changed once the parcel has been dispatched.

Any consequences of incorrect delivery information will be handled in accordance with applicable law and the circumstances of the order.

19. Lost or Damaged Shipments

If an order appears to be lost, materially damaged or leaking during delivery, please contact TRU ICON™.

We may ask for:

  • photographs;
  • packaging;
  • shipping labels;
  • tracking information; or
  • other reasonable evidence

so that we can investigate with the carrier.

Your mandatory consumer rights remain unaffected.

PART V — RETURNS, WITHDRAWALS & REFUNDS

20. Return & Refund Policy

Returns, withdrawals, refunds and exchanges are governed by our separate Return & Refund Policy, which forms part of these Terms.

Because TRU ICON™ fragrance sets and decanted fragrances are personal-use fragrance products, specific rules may apply to products supplied with a hygiene or tamper-evident seal.

Where the statutory health/hygiene exception applies, breaking or removing the relevant seal after delivery may end the consumer's change-of-mind right of withdrawal.

Customers who may wish to exercise a right of withdrawal should therefore not break the applicable hygiene seal, spray the fragrances or test the atomizers before reviewing our Return & Refund Policy.

This does not affect mandatory rights relating to genuine order problems.

21. Do Not Return a Tested Set as Unopened

Customers must provide truthful information concerning the condition of products submitted for return.

Where a customer represents that a fragrance set is unopened but the applicable hygiene seal has been broken, altered, replaced or tampered with, TRU ICON™ may reject the change-of-mind return where permitted by applicable law.

We reserve the right to inspect returned products and investigate suspected return abuse or fraud.

Where legally permitted, we may also seek compensation for diminished value resulting from handling beyond what is necessary under applicable consumer law.

PART VI — REVIEWS & USER CONTENT

22. Product Reviews

Where our website allows customers to submit reviews or other content, you agree that your contribution will not:

  • knowingly contain false or misleading information;
  • infringe another person's intellectual-property rights;
  • contain unlawful, abusive or defamatory material;
  • contain malicious software;
  • disclose another person's private information unlawfully; or
  • otherwise violate applicable law.

We may moderate or remove content where reasonably necessary for legal, security or platform-integrity reasons.

PART VII — INTELLECTUAL PROPERTY

23. TRU ICON™ Intellectual Property

The TRU ICON™ name, branding, logos, website design, original photography, graphics, product presentation, original written content and other materials created by or for TRU ICON™ may be protected by trademark, copyright or other intellectual-property rights.

Except where permitted by law, you may not reproduce, distribute, commercially exploit or falsely represent TRU ICON™ materials as your own without permission.

24. Third-Party Fragrance Brands

Names, logos, bottle designs and trademarks belonging to fragrance manufacturers and other third parties remain the property of their respective owners.

References to third-party fragrance brands are used for legitimate product identification and informational purposes.

Unless expressly stated otherwise, such references do not imply sponsorship, endorsement, authorisation or affiliation between TRU ICON™ and the relevant brand.

PART VIII — COMMERCIAL / B2B PRODUCTS

25. Perfume Vending Machines

TRU ICON™ supplies perfume vending machines to commercial customers including hotels, spas, gyms, nightclubs, bars, restaurants, casinos, shopping centres and other businesses.

A commercial vending-machine project may include:

  • the machine itself;
  • payment hardware;
  • fragrance configuration;
  • pricing configuration;
  • custom branding;
  • custom colours or graphics;
  • setup;
  • sourcing;
  • installation arrangements;
  • freight;
  • technical support;
  • maintenance; and
  • related services.

Information displayed on the TRU ICON™ website concerning commercial equipment is intended to provide general information.

The final specifications, price, payment schedule, delivery arrangements, warranty, installation requirements and other terms applicable to a B2B project are those stated in the applicable quotation, order confirmation or commercial agreement.

26. Commercial Scenting Solutions

TRU ICON™ may provide:

  • wall-mounted scent diffusers;
  • freestanding scent systems;
  • professional commercial scent machines;
  • fragrance oils;
  • scent refills;
  • hotel and spa scenting solutions;
  • fragrance consultation;
  • scent selection;
  • installation or setup;
  • maintenance; and
  • related commercial services.

Coverage, consumption, fragrance intensity and refill frequency may vary depending on factors such as:

  • room size;
  • airflow;
  • ventilation;
  • machine settings;
  • placement;
  • operating hours;
  • environmental conditions; and
  • fragrance selected.

Unless specifically guaranteed in a written commercial agreement, website estimates concerning such factors should be treated as indicative rather than guaranteed results.

27. B2B Quotations

Commercial quotations may specify:

  • equipment;
  • quantities;
  • customisation;
  • price;
  • VAT;
  • deposits;
  • payment schedule;
  • manufacturing;
  • delivery;
  • installation;
  • warranty;
  • maintenance;
  • fragrance supply;
  • cancellation terms; and
  • other project-specific conditions.

A quotation is valid for the period stated in the quotation.

Where no validity period is stated, TRU ICON™ may update pricing or availability before the commercial order has been accepted, subject to any binding agreement already concluded.

28. B2B Deposits & Advance Payments

Some commercial projects may require a deposit or advance payment before:

  • equipment is ordered;
  • manufacturing begins;
  • customisation begins;
  • branding is produced;
  • fragrances are sourced;
  • installation is scheduled; or
  • other project-specific costs are incurred.

The refundability of deposits and advance payments is determined by the specific commercial agreement.

Where the agreement provides that a deposit becomes non-refundable after a particular production, sourcing or customisation milestone, that agreed term will apply to the extent permitted by applicable law.

29. Custom Commercial Products

Commercial products may be specifically produced or configured for an individual customer.

This can include:

  • custom machine colours;
  • logos;
  • custom graphics;
  • custom interfaces;
  • payment configuration;
  • hardware configuration;
  • custom scent selections;
  • private-label products;
  • custom-labelled reed diffusers or room products; and
  • customer-specific scenting solutions.

Cancellation, modification and refund rights relating to these products are governed by the applicable B2B agreement.

30. Commercial Fragrance Oils & Samples

Commercial fragrance samples are intended to assist businesses in evaluating scent directions before larger orders.

A fragrance selected from a sample may smell or perform differently when diffused in a large commercial environment due to room size, ventilation, temperature, equipment and other environmental factors.

Unless otherwise agreed, receiving or approving a sample does not constitute a guarantee of a particular subjective customer or guest reaction.

Opened or used commercial oils, refills or other consumables are subject to the return terms contained in the applicable B2B agreement.

31. B2B Returns, Cancellations & Warranty

There is no general TRU ICON™ B2B change-of-mind return policy for vending machines, commercial scent diffusers, fragrance oils, customised products or other commercial solutions unless expressly agreed.

Applicable rules concerning:

  • cancellation;
  • returns;
  • refunds;
  • deposits;
  • delivery inspection;
  • damage;
  • warranty;
  • repairs;
  • replacement parts;
  • maintenance; and
  • technical support

are determined by the applicable quotation, order confirmation or commercial agreement.

32. Priority of Individually Agreed B2B Terms

Commercial TRU ICON™ projects are often individually negotiated.

Accordingly, where an individually agreed B2B quotation, order confirmation or signed agreement contains terms different from these general Terms, the individually agreed commercial terms will prevail for that transaction to the extent permitted by applicable law.

PART IX — LIABILITY

33. Our Responsibility

TRU ICON™ will perform its obligations with the level of care required by applicable law.

Nothing in these Terms excludes or restricts liability where doing so would be unlawful.

In particular, nothing in these Terms excludes or restricts mandatory consumer rights or liability that cannot legally be limited.

34. Matters Outside Our Reasonable Control

We are not responsible for a delay or failure caused by circumstances outside our reasonable control to the extent permitted by applicable law.

Such circumstances may include significant:

  • carrier disruption;
  • customs disruption;
  • natural disasters;
  • governmental restrictions;
  • infrastructure outages;
  • payment-network outages;
  • supply-chain disruption; or
  • other events reasonably outside our control.

If such circumstances affect a consumer order, any mandatory consumer rights remain unaffected.

35. B2B Liability

For commercial projects, any specific limitations of liability, warranties, indemnities or allocation of commercial risk will be governed by the applicable individually agreed B2B contract.

Nothing in these website Terms creates an additional commercial warranty beyond one expressly provided by TRU ICON™ or required by applicable law.

PART X — THIRD-PARTY SERVICES

36. Shopify & Other Service Providers

Our online store is powered by Shopify.

We may also rely on third parties for services including:

  • payments;
  • shipping;
  • analytics;
  • customer reviews;
  • email;
  • advertising;
  • customer support; and
  • other ecommerce functionality.

Your interaction with certain third-party services may also be subject to their applicable terms and privacy policies.

Information about how personal data is processed is available in our Privacy Policy.

37. Third-Party Links

Our website may contain links to websites operated by third parties.

TRU ICON™ does not control independent third-party websites and is not responsible for their content, availability, security or privacy practices.

A link does not necessarily mean that TRU ICON™ endorses the third party.

PART XI — CONSUMER RIGHTS & DISPUTES

38. Mandatory Consumer Rights

Nothing in these Terms is intended to exclude, restrict or modify mandatory consumer rights that cannot legally be excluded.

If a provision of these Terms conflicts with a mandatory consumer-protection rule applicable to your purchase, the mandatory legal rule takes priority.

EU rules also require standard consumer terms to be transparent and prohibit terms that create an unfair significant imbalance against the consumer.

39. Governing Law

These Terms and contracts concluded with TRU ICON™ are generally governed by the laws of Estonia, subject to applicable conflict-of-law rules.

If you are a consumer resident in another country, this choice of law does not deprive you of mandatory consumer protections that apply to you and cannot lawfully be excluded by agreement.

40. Resolving Problems

If you experience a problem with a TRU ICON™ order, we encourage you to contact us first so that we can investigate and attempt to resolve it.

Email: support@truiconofficial.com

Please include your order number and sufficient information to understand the issue.

For commercial customers, please refer to the dispute-resolution procedure contained in your applicable B2B agreement where one exists.

PART XII — GENERAL TERMS

41. Changes to These Terms

We may update these Terms from time to time for legal, operational or business reasons.

The current version will be published on our website with an updated "Last Updated" date.

Changes will not retroactively remove contractual or mandatory legal rights already applicable to an existing transaction.

42. Severability

If any provision of these Terms is found to be invalid or unenforceable, that provision will apply only to the extent legally permissible or, where appropriate, be treated as severed.

The remaining provisions will continue to apply to the extent permitted by law.

43. No Waiver

If TRU ICON™ does not immediately enforce a contractual right, this does not necessarily mean that we have permanently waived that right.

This provision does not affect mandatory consumer rights.

44. Entire Agreement for Online Consumer Purchases

For ordinary online consumer purchases, these Terms, together with the applicable product information, order confirmation and policies incorporated into these Terms, form the contractual framework governing the purchase, subject to applicable mandatory law.

For individually negotiated commercial transactions, the applicable B2B agreement may replace or supplement these Terms.

45. Contact

Questions about these Terms may be sent to:

TRU ICON™
Email: support@truiconofficial.com
Country: Estonia